Sophie sent in these two ShopBop offenders under the email subject line, "Major Chocha," which totally made my day:
Here's one from Claudia:
This is from American Apparel, so it's understandable. But that really doesn't make it any more acceptable.Swedish reader Anna passed along these pics, as well as the hilarious observation below:
Here's a pic of a Swedish fashion blogger that made me think of your blog and, I think, also reason for a new label: "don't show-cha, nor PLAY WITH, your chocha".
Check out this understandably depressed victim of rapidly rising hemlines:
Reader Jen actually sent this Urban Outfitters ad to me last winter and I just unearthed it from the vast pile of chocha in my inbox (I love that I write phrases like that!):
Says Jen: They're not even trying to pass these off as dresses and they still want people to wear them with nothing more than transluscent tights. The clenched-together legs, the dead look in the model's face... It's all there, and it's made all the more salient by the pants-wearing model's casual, sprawled-out pose and look of relief.
And again, from good ol' Urban Outfitters:
Says the lovely Gwen: This ad was on the sidebar of the most recent chocha post. Google Ads -- how do they know?!? Also, in Bolivia, where my husband is from, "chocar" is used for running into things or crashes (like a car accident) - which is perhaps precisely what these outfits are going to cause! [Editor's note: That is the best thing I have ever heard.]
And finally, what's that phrase about the chocha being the window to the soul?
Reader Josephine explains: This could not *not* be sent to you, it is a blatant disregard for what clothes are generally designed for: covering one's chocha. This one has a hole designed to see it! I guess the website name - "house of harlot" - should be a give away, but still! Such disrespect for general decency deserves to be scoffed at by the masses ;)
Amen to that.
Found a Don't Show-cha Your Chocha moment? Send it to me! email@example.com