Sometimes I am a stupid consumer. Use the word "creme" on anything, for example, and I will buy it and eat it (even if it's, like, lotion...not my best moment). Or sometimes, when Sienna Miller puts on a certain shade of lipstick, I'll go to the MAC counter and request the exact same shade and buy it without trying it on and secretly expect it to give me fabulous cheekbones.
Recently, my (and the rest of the country's) sheepish compulsion has come to include anything labeled, "green," "natural," "organic," "eco-friendly," or any other form of "not poison." So when I walked past a big green display (sidenote: Does anyone else remember The Big Green?) lauding the launch of Physicians Formula's Organic Wear 100% Natural Origin Tinted Moisturizer, I became intrigued (and when I say "intrigued," I mean "a brainwashed imbecile"). Upon closer inspection, I noticed that the product description included the word "organic" six times, the bottle was an adorable tan and green leafy design, and there was a big green (teehehe) coupon for $3 off the $10 price tag sitting on the shelf next to it. This marketing team was good, real good. I was a goner.
Here is a brief description of my thought process as I grabbed a tube, a coupon, and ran for the checkout:
-This is such a good deal! I'd be a fool to pass up a deal this good!
-As much as I love my Clinique tinted moisturizer, it costs 30 damn bucks a tube! If I can replace it with this stuff, I can spend the difference on a burger and a ticket to Fool's Gold!
-BAAAHHH THE TITLE SAYS NATURAL AND ORGANIC! NO MORE THINKING! MUST BUY!
So, I laid down my seven dollars and I went home and opened it up and slathered it all over my face and I felt really good about myself until it hit me: This stuff sucks.
First of all, it smelled like cheap foundation spiked with patchouli. Since I had smeared a generous amount under my nose and also have a generous amount of pride (like hell I'm just gonna wipe it off and admit defeat!), I got to be reminded of this all day, and developed a generous headache. Secondly, the color was ironically unnatural. I turned a sort of sallow orange, and all of my pores seemed to double in size (perhaps they were gasping for some non-organic air?).
I returned my impulse buy the next day, and ran out of my Clinique supply shortly after. For the moment, I've given up wearing tinted makeup on my face. It feels kind of natural.
p.s. I wish I could say this experience cured me of my "green" trigger, but it hasn't at all. I bought a tube of natural mascara just yesterday, in fact. Stay tuned.