Sophie sent in these two ShopBop offenders under the email subject line, "Major Chocha," which totally made my day:
Here's one from Claudia:
This is from American Apparel, so it's understandable. But that really doesn't make it any more acceptable.
Swedish reader Anna passed along these pics, as well as the hilarious observation below:Here's a pic of a Swedish fashion blogger that made me think of your blog and, I think, also reason for a new label: "don't show-cha, nor PLAY WITH, your chocha".
Check out this understandably depressed victim of rapidly rising hemlines:
Reader Jen actually sent this Urban Outfitters ad to me last winter and I just unearthed it from the vast pile of chocha in my inbox (I love that I write phrases like that!):
Says Jen: They're not even trying to pass these off as dresses and they still want people to wear them with nothing more than transluscent tights. The clenched-together legs, the dead look in the model's face... It's all there, and it's made all the more salient by the pants-wearing model's casual, sprawled-out pose and look of relief.
And again, from good ol' Urban Outfitters:
Says the lovely Gwen: This ad was on the sidebar of the most recent chocha post. Google Ads -- how do they know?!? Also, in Bolivia, where my husband is from, "chocar" is used for running into things or crashes (like a car accident) - which is perhaps precisely what these outfits are going to cause! [Editor's note: That is the best thing I have ever heard.]
And finally, what's that phrase about the chocha being the window to the soul?
Reader Josephine explains: This could not *not* be sent to you, it is a blatant disregard for what clothes are generally designed for: covering one's chocha. This one has a hole designed to see it! I guess the website name - "house of harlot" - should be a give away, but still! Such disrespect for general decency deserves to be scoffed at by the masses ;)
Amen to that.
Found a Don't Show-cha Your Chocha moment? Send it to me! daddylikeyblog@gmail.com