Sunday, October 22, 2006
Christy Turlington is modeling the Gap's new do-good tank top that benefits the Global Fund, an organization working to fight AIDS in Africa, among other things. You'll notice (it's impossible not to) that she is not wearing a bra, her nipples are showing, and the do-good tank top is calculatedly coming off. I saw this ad in a magazine, and the page next to her reads, "Can a tank top change the world?"
Let me tell you, I'm all for changing the world. I could give you a comprehensive list of proposed world changes, and the AIDS epidemic in Africa would most definitely be near the top. Coincidentally, the way advertising portrays women would be on there too, much farther down of course, but still there.
That's why this ad is so frustrating. I have every faith that if people get determined and get together, we can make great strides toward eradicating AIDS; I'm just not sure why we have to objectify Ms. Turlington to do it.
Half the profit from the sales of a successful tank top (Gap's plan) really does have the potential to make a difference, and I applaud the Gap for getting involved. At the same time, there's nothing world-changing about a partially clothed woman posed for our viewing and judgment in the media.